PROJECT

Old Mutual Insure Mobile App

We redesigned Old Mutual Insure’s web app into a seamless mobile experience, enhancing usability and competitiveness.

Headquarters

Headquarters

Johannesburg, South Africa

Johannesburg, South Africa

Founded

Founded

1845

1845

Company size

Company size

1000-5000

1000-5000

Challenge

Old Mutual Insure’s web-based app struggled to compete in the insurance market due to a lack of mobile optimisation. Navigation and account management were cumbersome for users, and the platform lacked engaging features.

Results

We redesigned the app for mobile, creating a seamless and intuitive experience. The improved usability led to increased user adoption and engagement, enhancing customer satisfaction.

35%

Improved Onboarding Process

Improved Onboarding Process

76%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website